Tag "NBA"

Embracing change is the most crucial hurdle facing the sports industry today

James Massing of NFL International takes a look at the changing face of sports consumption – and explains why changes must be embraced, not resisted.

How the NBA can learn from the NFL when it comes to social media in the UK

The NBA’s late-night scheduling makes it difficult for UK fans to really get behind basketball, but the league can learn from its NFL counterparts.

NBA 2K esports league kicks off in style with behind the scenes Twitter coverage

The NBA 2K eLeague has tipped off and the Twitter coverage gave us an interesting glimpse behind the scenes.

Daily Digest: McLaren and NBA team up with big tech & UFC announce deal with ESPN

As the Bundesliga shows us to put on proper sports tech events we see NBA team up with Intel to find new innovations and McLaren looks to the cloud with Dell.

Daily Digest: NBA have a new game plan and original social content still wins

This week’s final Daily Digest looks at the NBA’s gameplan and why creating original social content is still the winner.

Amazon snap up more football as Steph Curry comes back to YouTube

The best digital sport pieces around the internet you should be reading today.

A community game by the NBA to make Playoffs predictions

As part of the Playoffs, which started last weekend, the NBA has launched with its partner Budweiser a platform to allow fans to make their predictions: NBA Playoffs Bracket Challenge.

NBA sign a deal with Twitch to broadcast every NBA 2K esports league game

NBA partners with Twitch to broadcast every esports game from the rights holder’s esports league.

ESPN and Sky Sports are showing how sports broadcast models are changing

Changes to the subscription models being used by broadcasters in both the US and the UK show how sports coverage is moving with the times.