Tag "NASCAR"

The popularity of Fortnite after just one year show how gaming is changing life – and sport

As sports dip their toes in the esports water, Fortnite shows what can be achieved in just one year.

Digital Sport London: Don’t miss our March event on Esports

March’s Digital Sport London event on esports is not one to be missed.

Can sports use esports and gaming to recruit new players?

One of the main barriers to entry into a new sport – for both potential fans and players – is learning the rules. Esports can help with that.

Digital Sport Morning Briefing: Tuesday 5th December

Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and

Mountain Dew launches its Nascar VR experience

Mountain Dew has continued its love affair with immersive experiences, this time intertwining VR with Nascar to enable fans to vote for one of its two new flavours. Its “DEWcision 2016”

NASCAR goes tweet crazy for the DAYTONA 500

NASCAR has unveiled a series of digital campaigns ahead of the running of its most famous race, the DAYTONA 500, a 500-mile long motor race which includes 200 laps. Known as