Tag "Lionel Messi"
Liverpool join TikTok as social media platforms understand the need to attract sports teams
Liverpool’s creation of a TikTok account is a partnership between the two organisations. And it shows social media platforms understand how important sport is to them
Gatorade launch ‘Make Them Sweat’ campaign ahead of Champions League quarter final week
Gatorade’s new spot combines their partnerships with Manchester City and Barcelona as well as their deal with the UEFA Champions League.
OTRO’s launch adds another platform to the crossroads of sport and culture
OTRO’s launch brings a yet another new player into a crowded marketplace – but is the crossroads of football and culture a winning niche?
World Cup data from Goal shows Cristiano Ronaldo and Lionel Messi are still unbeatable despite early exits
Football’s big two still lead the way in the content stakes despite disappointing World Cups with their countries.
The World Cup will have a lasting effect on some players – but only if they’re smart about it
Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.
Eleven Sports secures UK rights to Serie A to go alongside their La Liga coverage
Eleven Sports strikes another huge blow, securing exclusive UK Serie A rights for the next three seasons.
How football clubs are supporting their stars off at the World Cup
A look at how the biggest club sides are dealing with no longer being top dog during the World Cup.
Daily Digest: Good news for Wimbledon fans and a big win for Lionel Messi
Todays Daily Digest looks at the future of sports sponsorship and the end of a seven-year legal battle for Lionel Messi.
Eleven Sports seal La Liga rights: What does this mean for Sky and the fan?
As Sky lose the rights to La Liga, we ask who this news means the most to: Sky, La Liga or the UK and Ireland football fan?
Why esports needs to market stories and situations to grow further
One of the things traditional sports does better than esports is marketing its situations and its stories – that’s what esports needs to do now.
