Tag "Ligue 1"
What Ligue 1’s bumper media rights deal means for the rest of Europe
Ligue 1’s new media rights deal will shoot French football up the ladder of most lucrative leagues in Europe – but what does this mean for the rest of football?
PSG use digital LED boards to bring different ads to different countries
Similar to the various Twitter accounts per language, localised ads during games should reinforce the existing regional strategies inside clubs to satisfy fans worldwide as well as sponsors.
OGC Nice team up with Vogo to bring in-game replays to fans at the Allianz Riviera
Stadium technology at OGC Nice shows how sports teams need to differentiate their matchday experience in order to compete with the comfort of TV.
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