Tag "Ligue 1"

Ligue 1 announces plans to create a new kick-off time to boost visibility in Asia

The race for fans across Asia has led France’s Ligue 1 to announce a new kick-off time from the 2020/21 season.

PSG’s smart strategy is the lastest in football’s attempt to woo Asia

On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.

What the Premier League can learn from Ligue 1 ahead of big fixture annoucement

Ligue 1’s fixture announcement on Twitter was innovative and informative. What will the Premier League do for its big reveal?

What Ligue 1’s bumper media rights deal means for the rest of Europe

Ligue 1’s new media rights deal will shoot French football up the ladder of most lucrative leagues in Europe – but what does this mean for the rest of football?

PSG use digital LED boards to bring different ads to different countries

Similar to the various Twitter accounts per language, localised ads during games should reinforce the existing regional strategies inside clubs to satisfy fans worldwide as well as sponsors.

How PSG and PSV celebrated league title victories – and how Barcelona are almost there

The league titles across most of Europe are now all but sealed. Here’s how the latest winners celebrated their victories on social media.

Marseille the latest club to fall foul of sport’s struggle with copyright on social media

This week, a rare thing happened in the digital sporting world: a football club’s Twitter account was suspended. Indeed, Olympique de Marseille’s Twitter account was closed for hours by the

A keyboard dedicated to Ligue 1 helps fans avoid spelling mistakes

Conforama launches keyboard app to help French fans avoid autocorrect nightmares.

OGC Nice team up with Vogo to bring in-game replays to fans at the Allianz Riviera

Stadium technology at OGC Nice shows how sports teams need to differentiate their matchday experience in order to compete with the comfort of TV.

Umbro gives French fans a novel way to be involved in jersey design

Umbro gave fans of three French clubs the chance to create their own fan jerseys in a unique social media engagement.

  • 1
  • 2