Tag "instagram stories"

Bayern Munich’s use of Instagram Stories polls shows how useful it can be to clubs

The new Instagram Stories voting function is less than a month old, and as such, we’re still getting used to it. When new functions arrive, it always takes a while

Swansea and Roma break new social media ground, but the lessons will be the same always

This week, AS Roma signed up to the social media platform Steller. In all honesty, I’d never heard of the platform until the Italian club announced they’d joined it. Looking

Chelsea lead the way as clubs find important new social media outlet

Instagram stories is well over a year old now, and as a platform for brands and sports teams to take advantage of, it’s well established. But it is also something

Matchday lineup announcements: A goldmine of value for both sponsors and clubs?

As consumer insights company Nielsen pointed out last week, football clubs produce quite a lot of content for their fans to consume. Especially on social media, this is the sort