Tag "Instagram"
Liverpool join TikTok as social media platforms understand the need to attract sports teams
Liverpool’s creation of a TikTok account is a partnership between the two organisations. And it shows social media platforms understand how important sport is to them
‘Dark Social’ wins out over public social media platforms as the place to share content
Most shares are conducted in ‘dark’ private messaging apps, which marketers can’t track.
Mourinho Sacking: Paul Pogba social media storm shows football still has lots to learn
Paul Pogba’s social media faux pas shows how football still has plenty to learn when it comes to dealing with the social media use of its players.
Value for Money: Putting a £ sign on social media posts with AI-driven platform Vensy
Our understanding of the value of social media is changing rapidly, but the next big breakthrough could be our ability to put a monetary value on each post.
What are the real questions we need to be asking about social media marketing
At SportsPro’s The Brand Conference the subject of social media marketing came up – and also one of the questions we should really be asking about social media marketing in sport.
Digital Sport London: The importance of Influencer Marketing in a changing world
Brands and influencers have worked together for years, but in a changing world where trust is becoming paramount, how can we ensure that they can continue to work together to everyone’s benefit?
The Open basks in the limelight as World Cup and Wimbledon memories fade
With few big sporting events to rival The Open Championship this weekend, the third golf major of the year will have the limelight to itself.
FC Barcelona power ahead of the competition in the social media stakes
The La Liga club are a powerhouse on the pitch, and their own data shows how big a social media giant they are now, too.
Instagram launches IGTV – how will sport react to the change?
Instagram has announced the launch of IGTV and the arrival of long-form video content on the platform – how will this affect sport?
England’s players fall well behind World Cup rivals on social media
England’s World Cup team lags behind its rivals when it comes to social media prowess.
