Tag: Golf

Is The Masters’ unique social media approach a missed opportunity?

The Masters tees off today, but is their minimal social media strategy a missed opportunity?

Facebook to broadcast this year’s Masters in the Middle East

The win-win deal will see the Masters get reach, and Facebook get even more live sports content.

Ahead of The Players’ Championship, analysis shows how the wind helps Sawgrass bare its teeth

We know that the wind plays a vital role on the 17th tee at Sawgrass. Engineering consultancy WSP show how just how difficult it is.

NBC Sports and Sky Sports to simulcast content at next week’s Players’ Championship

Ahead of this year’s Players Championship at the iconic Sawgrass course in Florida, Sky Sports and NBC will simulcast and promote each other’s content.

Discovery’s GolfTV adds Ladies European Tour to their content platform

Ladies European Tour will be shown on the platform with the PGA Tour and other exclusive content, putting the tour in front of a huge audience of golf fanatics.

LPGA Pro Becky Brewerton thinks her own sport needs to catch up with its tech development

The Yahoo Sports Technology Awards interviewed Ladies European Tour Golf Professional Becky Brewerton to discuss the Awards, where sports technology may be guiding the future of sport, as well as

Discovery and the PGA Tour to launch GolfTV

GolfTV is coming in January to be sport’s first global platform.

How the European Tour’s social media strategy brings new fans to the sport

The European Tour may have deservedly won awards for its social media content, but if their content has reached new fans and changed some opinions about golf, then that is the priceless reward.