Tag "formula 1"

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Digital Sport Morning Briefing: Tuesday 12th December

A selection of Tuesday’s top articles to filter what you should be reading about in the world of digital sport.

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Your Digital Sport Morning Briefing: Tuesday 28th Nov

This is the first in what is hopefully a long daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you

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Formula 1 Esports Series: Why we should think differently about Esports

As Dan McLaren reported yesterday, the Formula 1 Esports Series semi-finals took place at Gfinity in London on Tuesday night. Dan wrote about his experience of watching the event live

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F1 Esports World Championship shows potential of partnerships when done right

Yesterday, the first ever F1 Esports World Championship semi-finals took place at Gfinity in London. 40 ‘drivers’ were battling it out for the 20 grid positions available at the grand

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Formula 1’s move into esports another sign the sport is looking to the fans of tomorrow

Yesterday came the unexpected announcement that Formula 1 will take its first step into esports with the launch of the Formula 1 Esports Series next month. Since Liberty Media took

Formula One allows videos of testing to be posted on social media for the first time

As reported on Motorsport.com, Formula 1 teams are now allowed to post video from the first week of testing in Barcelona to their social media channels. #F1Testing, Day 1: afternoon

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Digital Sport’s Weekly Wash-up 16/12/16

F1 go 8-bit Social media is oversaturated, and even your beloved sports content is part of the noise. When a third of all online activity consists of watching videos, creativity

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How driving innovation has led to big savings on the Formula 1 circuit for broadcaster Sky

Formula 1 is one of the highest profile, most glamorous, and almost certainly the most technologically advanced sports. It’s also one of the most challenging live television productions to pull off,

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PODCAST #3: James Campbell on working at Williams & Mercedes, starting his own agency and an exciting future for F1

James Campbell is former Digital Manager at Formula 1 heavyweights Williams and Mercedes. He joined the German giants operation just as Toto Wolff, Lewis Hamilton and Niko Rosberg got together to start dominating the sport.

Is Formula One failing to capitalise on social media exposure?

Major sporting events are obvious money-spinners. From the revenue created by spectators who fork out their wages in order to watch, to big-money advertising and corporate sponsorships, every sport is