Tag "Football"

Opinion 0 Comments

Success of startup company Homefans reminds us why sporting experiences are so important

Every sport has its iconic clashes and big rivalries. A derby isn’t just the sport on show, but everything around it, too: the history, the sights of the fans, the

Football 0 Comments

Blackpool’s AR Match Programme is the Future of In-Stadium Engagement

This weekend, League One side Blackpool became the latest club to use augmented reality in their matchday programme. It seems to be the new trend among football clubs trying to

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Chelsea get creative with PAC-MAN Instagram Story for Spurs game

The football season has only just started and we’re already seeing clubs move on from creative/silly transfer announcements – though we still have more than a week left for more

Deezer scores deal with Squawka for an all-new football podcast

Football fans looking to impress friends with their football knowledge have today been given a lifeline, as global music streaming service Deezer announces an all new football-focused podcast in partnership

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AS Roma trial new Twitter League

AS Roma have proved recently they’re not shy when it comes to testing out fan engagement opportunities on digital. From crowdsourcing ideas for their new website on Reddit to parodying

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Our Top Insights Into Football Video on YouTube & Facebook

My top takeaways from social video insight experts, Tubular Labs, at ‘Future of Football Video’ industry event in London.

Interview 0 Comments

Q&A with Olympique Lyonnais’s David Banget

Digital Sport was afforded an opportunity to sit down with David Banget, Olympique Lyonnais’s Chief Digital Officer. Following several years as Technical Director for some pure players and as mentor for

Opinion 0 Comments

Napoli becomes the first club to team up with Tinder

After selling Gonzalo Higuain to Juventus for one of the biggest transfer fees in footballing history, Napoli looked to have lost their talisman. They spent their money wisely, though, bringing

French football is taking a leaf out of Spain’s book and competing with the Premier League

Today, the French professional football league, the LFP, set out its strategy for expanding its brand and competing with its rivals around the world. Across Europe, football leagues are progressing

Guest Article 0 Comments

Leeds are the real United for Online Merchandise Conversion

This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been