Tag "Football"

DS Insider: US-style European Super League could only be five years away

Football’s digital problem could push it into the arms of a money-churning European Super League in the next five years.

Why scrapping programmes is the wrong way for clubs to embrace digital progress

The EFL’s clubs will vote on whether production of matchday programmes is to remain compulsory, but clubs who wish to scrap them altogether are sending the wrong message.

Arsenal’s social media reaction to drawing Atletico Madrid was perfect

The Europa League draw was a moment for Arsenal to capitalise on social media, and they did it in a very sensible way.

Why Google’s Sports Fixture Grab Spells Opportunity Not Threat

Google might be taking results and scorelines off rugby clubs and putting them to the top of the search function, but this is why there’s no need to panic.

How MLS’s digital strategy allowed Zlatan fever to spread worldwide

Zlatan Ibrahimovic’s sensational performance for LA Galaxy allowed MLS to capture the attention of football fans around the globe.

MLS and Liga MX create Super Cup to stoke the fires of rivalry

A new competition between the winners of the US and Mexican leagues aims to foster rivalry in the North American club game.

Does VAR in football represent one extra erosion of the stadium experience?

VAR is a divisive issue in football, but is its biggest problem that it is one further erosion of the fans’ matchday experience?

Success of startup company Homefans reminds us why sporting experiences are so important

Every sport has its iconic clashes and big rivalries. A derby isn’t just the sport on show, but everything around it, too: the history, the sights of the fans, the

Blackpool’s AR Match Programme is the Future of In-Stadium Engagement

This weekend, League One side Blackpool became the latest club to use augmented reality in their matchday programme. It seems to be the new trend among football clubs trying to

Chelsea get creative with PAC-MAN Instagram Story for Spurs game

The football season has only just started and we’re already seeing clubs move on from creative/silly transfer announcements – though we still have more than a week left for more