Tag "fan engagement"

£400k per social media post? Neymar and co are the new media superstars

The money generated by Neymar Jr for social media posts may be astronomical, but it still represents great return on investment for brands.

A patient fan will win a Mercedes-Benz during Super Bowl

Mercedes Benz’s Super Bowl activation seeks to engage with fans’ second screen during the game.

Original content is now a must when announcing a signing on social

Manchester United’s announcement of Alexis Sanchez shows how quality content is now a must for new transfer reveals.

The Sports Technology Awards give us their 2018 trends in tech predictions

Predictions for 2018’s big tech trends in sport from Rebecca Hopkins, CEO of the Sports Technology Awards Group.

A keyboard dedicated to Ligue 1 helps fans avoid spelling mistakes

Conforama launches keyboard app to help French fans avoid autocorrect nightmares.

NBA’s #NBAVote campaign is already smashing engagement across the web

The NBA’s online voting campaign to pick the 2018 All-Star participants is sure to get massive online engagement.

Umbro gives French fans a novel way to be involved in jersey design

Umbro gave fans of three French clubs the chance to create their own fan jerseys in a unique social media engagement.

Melbourne Stars launch innovative youth engagement digital platform

The Melbourne Stars have launched an innovative digital platform to engage young fans over the upcoming seventh season of KFC Big Bash League. Developed by Eastwood, the Stars Squad platform

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Your Digital Sport Morning Briefing: Friday 1st Dec

Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and

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Cardiff City show togetherness at all areas of the club is key to success

For some clubs, a club slogan is just a pithy agglomeration of words, but Cardiff City seem to be taking it to heart. Their hashtag, #CityAsOne, promotes togetherness and unity