Tag "F1"

Formula One allows videos of testing to be posted on social media for the first time

As reported on Motorsport.com, Formula 1 teams are now allowed to post video from the first week of testing in Barcelona to their social media channels. #F1Testing, Day 1: afternoon

How driving innovation has led to big savings on the Formula 1 circuit for broadcaster Sky

Formula 1 is one of the highest profile, most glamorous, and almost certainly the most technologically advanced sports. It’s also one of the most challenging live television productions to pull off,

Liberty Media will improve F1 but it’s a fresh viewpoint that really matters

The changing hands of Formula 1 in its recent sale to Liberty Media for $4.4 billion (£3.3billion) got us thinking… what do we really want to come out of this

PODCAST #3: James Campbell on working at Williams & Mercedes, starting his own agency and an exciting future for F1

James Campbell is former Digital Manager at Formula 1 heavyweights Williams and Mercedes. He joined the German giants operation just as Toto Wolff, Lewis Hamilton and Niko Rosberg got together to start dominating the sport.

Is Formula One failing to capitalise on social media exposure?

Major sporting events are obvious money-spinners. From the revenue created by spectators who fork out their wages in order to watch, to big-money advertising and corporate sponsorships, every sport is

Digital Sport’s Weekly Wash-up 25/03/2016

GoPro teams up with Red Bull Racing As part of the beginning of the new Formula 1 season which started in Australia last week, GoPro has teamed up with the

Mercedes-Benz to connect with fans through WhatsApp

With the Formula 1 season getting underway last week in Australia, 2014 and 2015 F1 World Champions Mercedes Benz has launched an initiative to connect with fans by sending them

Take a virtual tour of Ferrari’s F1 Garage

While there is no race on this weekend, it doesn’t mean you can’t get your fill of F1 action with Ferrari, in conjunction with their primary sponsors Shell, giving you the

Williams Race to Pole Position in Formula One Social Media Ranking

The 2015 F1 Social Media Index, which ranks Formula 1 teams according to social media performance has been announced – Williams top the league, climbing from second place last year, ahead of McLaren and Mercedes who claimed second and third places respectively.