Tag "Conor McGregor"

The important lessons sport can learn from its YouTuber imitators

KSI and Joe Weller’s boxing match underlines the potential for worldwide live events and the importance of personality.

UFC Europe posts impressive 2017 engagement results on social media

UFC’s impressive social numbers in Europe show their dedicated fanbase around the world will surely only grow in 2018.

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From Mayweather v McGregor to the Premier League – illegal streams are a problem for everyone

One of the biggest problems for any party involved in producing, broadcasting and advertising around live sport is clearly illegal streaming. The biggest events attract the biggest crowds, both on

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Sports Media Fragmentation and Hacking The Game

This is a guest post by Will Pyne, Chief Creative Officer at Digital Media and Social Media Broadcaster, Brave Bison. Facebook has been tipped to win the rights to broadcast

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UFC to provide its viewers with real-time stats as it looks to become huge on social media

UFC are to incorporate real-time statistics into the coverage of their fights for the first time, aiming to give their fans a better understanding of the bout they’re watching. Modern