Tag "Coca-Cola"
Some of the most interesting pieces of branded content in sport this week
How some of the brands with sponsorship portfolios in sport are using branded content deals with publishers to activate to great effect.
Wing launches 24-hour video service to create content for brands on-demand
Wing’s 24-hour video service enables brands to create content at short notice.
Can Augmented Reality turn the stadium into a whole new world?
Xperiel’s Real World Web aims to transform the stadium into a giant games console, making the experience of attending a game a different proposition to TV broadcast.
You had to be there: How AR can bring the glamour back to watching sport in person
Augmented reality seems to be beginning to find its niche. Over the last few months, we’ve seen plenty of interesting uses for the technology across plenty of different sectors, not
Denver Broncos use Augmented Reality to engage fans and activate brand partnerships
Is AR the future? Probably. At least, that’s what the Denver Broncos seem to think. Their ‘Orange Herd’ app contains an Augmented Reality deature. Using it, fans inside their stadium,
Coca Cola at ‘competitive disadvantage’ thanks to its sponsorship deals
Ambush marketing seems to be a growing trend at every major sporting event these days. The official sponsors pay big money to sponsor a competition, but their activations – the
Digital Sport’s Weekly Wash-Up 17/06/2016
Sky to air 24 hour eSports channel Sky is set to launch a 24 hour eSports channel as part of its service to capitalise on the skyrocketing popularity of the
Digital Sport’s Weekly Wash-up 11/03/2016
Facebook chases NFL streaming rights With its live streaming service now picking up a huge amount of momentum, Facebook has reportedly inquired about the broadcast rights of the NFL in a
Gatorade to replace Coca-Cola’s Powerade as All Blacks partner
In a sports sponsorship coup, the world’s number one sports drink Gatorade will become the official hydration partner of the World Champion All Blacks, bumping Coca-Cola’s Powerade after two decades
Jordan Spieth signs a massive deal with Coca-Cola
Coca-Cola North America has appointed the best golfer in the world Jordan Spieth as ambassador in a long term deal aimed at increasing the brand’s presence on the PGA Tour
