Tag "China"

Wolves to take advantage of growing eSports market in China with a team of their own

The high-flying Chinese-owned Premier League club invested their own esports team at the start of the season and are now using their involvement to grow the brand in China.

UEFA launches Champions League profile on WeChat to boost Chinese engagement

The Champions League is followed worldwide and UEFA is seeking to capitalise on that by increasing its digital presence in China.

Man United to launch three ‘Experience Centres’ in China by the end of 2020

Manchester United extend their reach in Asia by building three club-themed locations in China.

Goal expands reach in China after signing new partnership with Sina Sports

Publisher Goal.com has signed a deal with Sina Sports to expand its reach in China.

Sports Technology Awards Announces Chinese Expansion

It was announced today that The Sports Technology Awards – dubbed ‘the Oscars of sports tech’ – has entered into a relationship with leading Chinese sports agency, CoSports, to expand

Adidas partner with Chinese government to teach children football skills

Adidas have partnered with China’s Ministry of Education and TV channel China Education Television to teach footballing skills to Chinese children. 365 three-minute videos will be produced and aimed at

Football comes out on top in Chinese broadcast report

Football has always been one of the most supported sports in China since professional leagues were created. Nowadays, the government encourages the biggest Chinese brands to invest in this sector

FC Bayern top Chinese social media table… again

Today the Shanghai based digital agency, Mailman Group, released their 5th annual Red Card report. Analysing the top European football team’s digital success in China. Their aim is to provide an independent

AS Roma launch its Chinese WeChat account

Italian football giant AS Roma has launched a new account on WeChat, the fourth biggest messaging app worldwide, in an attempt to reach out the football club’s fans in China.

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