Tag "Bundesliga"

A lower league Munich derby could be very important for football data collection

A match in October between Bayern Munich reserves and 1860 Munich saw new technology tested out for the first time in a televised game.

Hertha Berlin’s development programme shows esports isn’t a passing fancy

Hertha Berlin’s history-making esports youth development programme shows football clubs’ interest in esports isn’t just a passing fancy.

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Bayern Munich to bring together global digital innovators for 4-day hackathon

German football giants FC Bayern Munich have announced today that they will hold their very first hackathon event, to take place at the Allianz Arena in Munich from 19 to

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NBA and Bayern Munich’s innovative apps show why sport should explore AR more

This week, the NBA launched their first augmented reality (AR) app, allowing basketball fans to shoot hoops anywhere, anytime using their phone screen. The app projects a hoop and a

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Interview: Andreas Heyden, CEO at DFL Digital Sports GmbH

A summary of podcast with CEO of DFL Digital Sports, the digital arm of the Bundesliga, where he talked about his leadership being shaped by stint heading up a startup during 2008 financial crisis, OTT in sport and their 2025 vision of tech.

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Schalke 04 to put a contactless payment chip in their kit for next season

Bundesliga side Schalke 04 have often been at the forefront of innovation. In 1929, the Royal Blues won their first German Championship before they were banned the next year for

Augmented Reality breaks new ground fpr advertising in football matches

It’s no secret that football has become a global business. As all the different European leagues vye for supremacy, they try to boost their reach around the world. The result

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Man City and Bayern Munich add a personal touch for fans around the world

It’s no secret that the sporting world is getting smaller. Social media, a globalised economy and, frankly, the internet in general all mean that everyone around the world has the

Apple partner with Bayern Munich to bring fans closer still to footballers

There has always been some sort of a link between music and football – a working class sport and a working class sound going hand in hand through style and

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Esports represents a chance for the Premier League to diversify – but a threat to broadcasters

For traditional sports, eSports presents the threat of the new kid on the block: it is a tall, mysterious and handsome leather jacket wearing novelty, and there’s an interesting possibility