Tag "boxing"

Digital Sport Insider Podcast: DAZN aim to change the way boxing is watched in the US

Joe Markowski of DAZN speaks to Dan McLaren about the live-streaming platform’s entry into the US rights market.

Daily Digest: Twitter talk World Cup Plans & F1 describes “in progress” OTT platform

The Premier League is over, the World Cup is coming soon… in the meantime here’s the news to try and fill that football void for today.

Daily Digest: Williams launch esports team and Eddie Hearn strikes $1bn deal with DAZN

Friday’s daily digest featuring news on Eddie Hearn and DAZN, Miami Dolphins making money out of Facebook Video and Williams F1 going into esports.

Why should brands consider partnering with KSI ahead of his next fight?

Guest post: Dan French is co-founder of sports and entertainment agency Clifford French. Following weeks of social media speculation about who KSI would fight next, the current YBC boxing champion

Floyd Mayweather launches VR experience in new gym franchise

Floyd Mayweather’s new VR gym venture gives users the chance to get fit and take on Floyd.

Why this world title fight could be a watershed moment for the future of live-streaming

Over the last few months it’s been clear that Facebook and Twitter are attempting to build up their portfolios of live sport, as the likes of Amazon Prime and other

888sport Deliver Knockout Blow on Social Media

Last Saturday saw the biggest British boxing fight in the post-war era, the rematch between Carl Froch and George Groves, with the IBF and WBA champion retaining his title with a devastating knockout in the 8th round. This was reflected on Twitter where the fight dominated the top trends and was driven by brands and fans including 888sport

Floyd Mayweather asks fans to chose next opponent

With over 4.5m fans on Twitter, almost the same on Facebook and accounts on Instagram and Shots.me he certainly keeps himself busy. Now he has given fans the opportunity to tell him who he should fight next.

Hatton rallies support for comeback with #RickysCorner

Ahead of this weekends comeback fight, Ricky ‘The Hitman’ Hatton has made social media a big part in the plans to help build up the fight, his career and get bums on seats.

Please, stop it with the QR Code stunts!!

This week saw Betfair again try to use an innovative approach for QR Codes with their ‘marketing with balls’ campaign, but this time with little success. Now please stop it with the pointless QR Code stunts!

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