Tag "Blackpool"

NBA and Bayern Munich’s innovative apps show why sport should explore AR more

This week, the NBA launched their first augmented reality (AR) app, allowing basketball fans to shoot hoops anywhere, anytime using their phone screen. The app projects a hoop and a

Augmented Reality is still a gimmick, but it has the potential to transform the matchday experience

Last week we saw League One football club Blackpool bring their matchday programme to life using Augmented Reality. Now the Minnesota Vikings of the NFL are the latest club to

Weekly Wrap – Man United chief’s prediction, NFL graphics, and the return of the WSL

This weekend sees the Women’s Super League return as a winter league for the first time in its history, switching from playing summer soccer this autumn. That in itself is

Blackpool’s AR Match Programme is the Future of In-Stadium Engagement

This weekend, League One side Blackpool became the latest club to use augmented reality in their matchday programme. It seems to be the new trend among football clubs trying to