Tag "AR"

The NFL Experience in New York shows us how leagues are becoming entertainment providers

Just a few days ago, the NFL unveiled a new place dedicated to fans at the heart of New York City in partnership with Cirque du Soleil: the NFL Experience Times

You had to be there: How AR can bring the glamour back to watching sport in person

Augmented reality seems to be beginning to find its niche. Over the last few months, we’ve seen plenty of interesting uses for the technology across plenty of different sectors, not

Nike’s experimentation could help take AR to the next level

This week, Engadget reported on Nike’s launch of an augmented reality (AR) programme which rolled out recently in order to give customers a novel way of buying new products. One

NBA and Bayern Munich’s innovative apps show why sport should explore AR more

This week, the NBA launched their first augmented reality (AR) app, allowing basketball fans to shoot hoops anywhere, anytime using their phone screen. The app projects a hoop and a

Sports Technology Awards launches and adds new categories for 2018

This week, the 2018 Sports Technology Awards launched, to celebrate innovations in technology in sport over the past year. This year, in addition to the normal categories, there are also

Augmented Reality is still a gimmick, but it has the potential to transform the matchday experience

Last week we saw League One football club Blackpool bring their matchday programme to life using Augmented Reality. Now the Minnesota Vikings of the NFL are the latest club to

Weekly Wrap – Man United chief’s prediction, NFL graphics, and the return of the WSL

This weekend sees the Women’s Super League return as a winter league for the first time in its history, switching from playing summer soccer this autumn. That in itself is

Blackpool’s AR Match Programme is the Future of In-Stadium Engagement

This weekend, League One side Blackpool became the latest club to use augmented reality in their matchday programme. It seems to be the new trend among football clubs trying to

Ten years on the internet: Digital Sport talks to Snack Media’s Niall Coen

It’s been ten years since Snack Media was founded. Managing Director Niall Coen started the business podcasting about his beloved Tottenham Hotspur; now the company is ten years old and

Virtual Worlds in Australian Sport

No longer a pipe dream of years gone by, AR and VR is at our fingertips, and sport is an industry that is seeing some of the biggest uptake. Brisbane Heat’s Pete Lock gives us an Australian perspective.