Tag "AR"

Nike partner with Snapchat in innovative way to sell limited edition trainers

Nike’s latest use of AR brings in Snapchat in an innovative way to sell trainers.

Intel plan to use the 2020 Tokyo Olympics to change the face of sport using 5G.

The Olympic Games is often the place where new technology is showcased. In 2020, that could be 5G, and it could change the use of technology in sport.

Can Augmented Reality turn the stadium into a whole new world?

Xperiel’s Real World Web aims to transform the stadium into a giant games console, making the experience of attending a game a different proposition to TV broadcast.

AR is more relevant to most people than VR, but both are reliant on other tech

In the first Digital Sport Insider podcast of the month, Dan McLaren and I sat down to chat about virtual and augmented reality. Despite being on a journey into the

What we learned about VR and AR at Digital Sport Manchester #2

At our latest Digital Sport Manchester event at Salford University, AR and VR was on the agenda – here’s what we learned.

In order to break into the mainstream VR needs to define what it is

Do we need a new way of thinking about what emerging technologies can bring to the world?

What we learned about the future of VR from February’s #DSLondon

What we learned from February’s #DSLondon event on the future of Virtual Reality.

VR and AR aren’t new, but new tech can bring them to the mainstream

Virtual Reality and Augmented Reality are not new concepts, but the application of old ones to the new technology available. As technology grows, so will they.

Digital Sport London #17: Is the future of sport a virtual one?

In the first #DSLondon event of 2018, we take a look at the second of our monthly ‘hot topics’…. Virtual Reality. The technology is not new but it is becoming

Digital Sport Manchester #2 – Can VR and AR really change sport as we know it?

Following on from the first Manchester event on 25th January, we’re proud to launch the next in the series. This time exploring Virtual Reality (VR) and Augmented Reality (AR) in