Tag "AR"

Daily Digest: Good news for Wimbledon fans and a big win for Lionel Messi

Todays Daily Digest looks at the future of sports sponsorship and the end of a seven-year legal battle for Lionel Messi.

How AR glasses will kill smartphones, notes from 2018 SXSW and why Facebook will never be the same

  We’re now well and truly into conference season with Ad Week Europe taking place this week and SXSW already been and gone. If you couldn’t make it to them

Formula One locks in Snapchat, Dugout eyes livestreaming rights & find out which AFL clubs are turning to tech

A new week and the countdown to the start of the Formula One season has properly begun with the first race in Melbourne this weekend. So expect to see much

The digital race at this year’s NCAA March Madness lives up to the name

A recap of the digital goings-on at this year’s NCAA March Madness competition

PGA Tour launches an AR app which adds value to the fan experience

The PGA Tour’s new app shows where the future of AR has to go.

#2: Tokyo 2020 with Eurosport, branded podcasts and why Retweets are trash!

If you want to read a few things that are a bit different then look no further than the below. Every day I’ll put together some of the most interesting

Google launches Android AR software ARCore to rival Apple’s ARKit

Google finally launches ARCore outside developer preview, meaning augmented reality technology will now be more readily available on Android phones as well as iOS.

Nike partner with Snapchat in innovative way to sell limited edition trainers

Nike’s latest use of AR brings in Snapchat in an innovative way to sell trainers.

Intel plan to use the 2020 Tokyo Olympics to change the face of sport using 5G.

The Olympic Games is often the place where new technology is showcased. In 2020, that could be 5G, and it could change the use of technology in sport.

Can Augmented Reality turn the stadium into a whole new world?

Xperiel’s Real World Web aims to transform the stadium into a giant games console, making the experience of attending a game a different proposition to TV broadcast.