Tag "Apple"
A golden opportunity for marketers: Why it’s time to get on board with esports
Momentum in esports is only going one way – and brands need to get on board before the train leaves the station.
AR is more relevant to most people than VR, but both are reliant on other tech
In the first Digital Sport Insider podcast of the month, Dan McLaren and I sat down to chat about virtual and augmented reality. Despite being on a journey into the
NBA and Bayern Munich’s innovative apps show why sport should explore AR more
This week, the NBA launched their first augmented reality (AR) app, allowing basketball fans to shoot hoops anywhere, anytime using their phone screen. The app projects a hoop and a
Apple partner with Bayern Munich to bring fans closer still to footballers
There has always been some sort of a link between music and football – a working class sport and a working class sound going hand in hand through style and
Apple’s water-resistent watch might be a game-changer for swimming
The emergence of waterproof phones has accelerated massively over the past few years. Initially a little bit of a novelty, they’re now just another thing you expect from your phone.
Apple TV adds more live sport to its network as online streaming grows even more
Just a few weeks ago, there was some chatter about Apple expanding the reach of their Apple TV product by buying up the rights to Formula 1. And now it
Apple’s F1 bid would bring live streaming of sports right into the mainstream
Are Apple about to buy Formula One? That’s the link that one of the sport’s most respected journalistic voices, Joe Saward, is making. It would be unlike Apple to buy
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