Tag "Apple"

A golden opportunity for marketers: Why it’s time to get on board with esports

Momentum in esports is only going one way – and brands need to get on board before the train leaves the station.

Google launches Android AR software ARCore to rival Apple’s ARKit

Google finally launches ARCore outside developer preview, meaning augmented reality technology will now be more readily available on Android phones as well as iOS.

AR is more relevant to most people than VR, but both are reliant on other tech

In the first Digital Sport Insider podcast of the month, Dan McLaren and I sat down to chat about virtual and augmented reality. Despite being on a journey into the

NBA and Bayern Munich’s innovative apps show why sport should explore AR more

This week, the NBA launched their first augmented reality (AR) app, allowing basketball fans to shoot hoops anywhere, anytime using their phone screen. The app projects a hoop and a

Apple partner with Bayern Munich to bring fans closer still to footballers

There has always been some sort of a link between music and football – a working class sport and a working class sound going hand in hand through style and

Man City’s new iPhone offering is gimmicky – but that’s the whole point

Every week we’re talking about Manchester City in some sense, it seems. From their robotics partnership to their VR adventures. Even their new website and app is turning heads. They’re

Apple’s water-resistent watch might be a game-changer for swimming

The emergence of waterproof phones has accelerated massively over the past few years. Initially a little bit of a novelty, they’re now just another thing you expect from your phone.

Apple TV adds more live sport to its network as online streaming grows even more

Just a few weeks ago, there was some chatter about Apple expanding the reach of their Apple TV product by buying up the rights to Formula 1. And now it

Apple’s F1 bid would bring live streaming of sports right into the mainstream

Are Apple about to buy Formula One? That’s the link that one of the sport’s most respected journalistic voices, Joe Saward, is making. It would be unlike Apple to buy

Digital Sport’s Weekly Wash-up 01/04/2016

MLB teams up with Apple in new iPad partnership Apple will provide Major League Baseball teams with iPads to help analyse data in a new partnership which is set to

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