Tag "Andy Murray"

Andy Murray and Marcelo Bielsa show honesty is the best policy on social media

Andy Murray and Marcelo Bielsa showed the sports world that honesty means more than saying the “right things” in the social media age.

Wimbledon: The Emporer’s new clothes show the power of branding

Roger Federer signs with Uniqlo – and the announcement shows the power of branding is still alive and well.

Digital Sport Morning Briefing: Thursday 7th December

Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and

First Facebook Live stream of a major tennis match demonstrates potential

Andy Murray, the three-time Grand Slam, two-time Olympic champion and current Wimbledon champion, broke new ground last week becoming the first tennis star to stream a major match live on

Standard Life follows Andy Murray in ‘Master Your Dreams’ campaign

The penultimate film in the compelling ‘Master Your Dreams’ series created by Standard Life attempts to capture the weight of expectation which sits upon the shoulders of one of Britain’s

Eurosport Receives Best Ratings from Australian Open

The newly re-branded Eurosport received its best ratings in the UK over the weekend on the back of the Australian Open Women’s and Men’s Finals on Saturday and Sunday respectively. Eurosport