Tag "Andrea Pirlo"

You’ll Never Watch Alone – How football fan behaviour is changing and what it means for brands

You’ll Never Watch Alone – How football fan behaviour is changing and what it means for brands

On the back of the Champions League final, YouTube shows why it’s such a popular resource for football fans.

Reaction to Andrea Pirlo’s retirement shows how greats can cross the divide

Reaction to Andrea Pirlo’s retirement shows how greats can cross the divide

Sport is a tribal thing, and that means crossing divides is hard. But some players are so great that crossing that line happens automatically. Even rivals have to come together

#PirloIsNotImpressed – the case study

#PirloIsNotImpressed – the case study

One of my favourite digital campaigns of recent years. Juventus and We Are Social developed this unique concept based around Andrea Pirlo and was viewed in 219 countries over 3 million times.