Tag "Alexandra Willis"

Daily Digest: Twitter dominates the news with raft of new partnership announcements

Today’s digest is all about Twitter, with the news about a raft of new shows to be launched on the platform from the likes of Formula 1, House of Highlights and much more.

Copa90’s James Kirkham and Wimbledon’s Alexandra Willis up for ‘Individual of the Year’ at this year’s DADIs

It’s almost awards season and it’s great to see people from within the sports industry being recognised outside of it. The DADIs, or The Drum Awards for the Digital Industries to

Interview: Alexandra Willis, Head of Digital, Comms & Content at Wimbledon

Recently I headed for my first ever visit to the All England Lawn Tennis Club, the home of the Wimbledon Championships, to chat with Alexandra Willis about all things tennis, digital and listening to their audience.

Interview: Insights into digital innovation the Wimbledon way

Wimbledon’s Alexandra Willis gives us an insight into not only how they’re going to keep up with the heavy expectation of providing a flawless digital experience of one of the world’s premier sporting events but keep the experience as uniquely Wimbledon as possible.