Tag "advertising"
Daily Digest: ESPN serve ads based on if your team’s winning/losing and the IOC to talk esports in July
ESPN selling ads based on how well your team’s doing, Minute Media raises more money and the IOC to talk esports at their July conference.
NFL spells out differences between broadcasting in the US and the UK
The subtle and not-so-subtle differences between the US and the UK are shown up by the NFL’s attempt to bring American football to British fans.
Why esports sponsorship is different from traditional sports
At Digital Sport London’s esports event, the panel looked at commercialisation in esports – and how it differs from the models we all know in traditional sports.
Digital Sport Morning Briefing: Monday 4th December
NEWS HEADLINES The Disruptive Force of eSports (Sports Business Institute) Esports as ever is a hot topic, and has been for the last 18 months or so. Institutes such as
Ball Street’s summer YouTuber cup shows the value of sponsorship over advertising
You may know Ball Street as a football YouTube channel, but their place in the fan-led football media is a leading one. Over the last few years, fan content has
Augmented Reality breaks new ground fpr advertising in football matches
It’s no secret that football has become a global business. As all the different European leagues vye for supremacy, they try to boost their reach around the world. The result
Adidas’s ditching of TV shows the digital revolution is moving on apace
The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.
Politically-charged ads rule the Super Bowl airwaves
The Super Bowl has become a cultural event. For sports fans, it means the exciting end to the NFL season. For non-sports fans, it means the most highly produced, expensive
Why it’s wrong to view sports fans as undemanding turnstyle fodder
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.
Lucky Generals launch sports marketing startup, with Simon Dent taking the reins
Lucky Generals today announced the introduction of its sports marketing agency, Dark Horses. It’s the first launch within the Lucky Enterprises holding group structure, and is being headed up by former
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