Tag "adidas"
Mashup: Costly Twitter Outbursts, Australian Open and Barack Obama!
The first Mashup of 2012 and this start to January has been a very eventful one for social media and sport in the news. Some of it has been positive as social becomes more intertwined in major sports event and this week sees the start of the Australian Open tennis down in sunny Melbourne.
Messi launches new clothing range on own Facebook Fan Page
This evening saw the first launch of the new adidas [client] Leo Messi ‘signature range for kids’ via his massively popular Facebook page
adidas competition to win Champions League tickets
an interesting concept by adidas that brings some fun to a competition entry using video without making it to difficult to put together. What would you do for tickets?
Creating Great Online Content: Novak Djokovic impersonates Maria Sharapova!
By producing a really funny, sharable video and associating with it is a great way for a brand to use the digital space and change the way people (consumers) perceive it. This is one ways brands should be using the digital space should be for.
One Year To Go: Fill the London 2012 Stadium with Tweets!
After my rather lengthy last post here is something a bit more bitesized and with plenty of pictures! Everyone involved has been releasing their celebration activations around fact that we have only 1 year until the start of London 2012 Games
Marseille and adidas let fans pick Kit design to celebrate reaching 1m Facebook fans
The French Ligue 1 club promised their fans a special surprise if they could hit 1,000,000 Facebook likes on their official page. The Marseillais faithful did their job and as a reward for their loyalty the club revealed that they would let the fans pick the 2011-2012 kit.
See World Player of the Year Lionel Messi in London today!
The legend that is Barcelona and Argentina playmaker/goal machine Lionel Messi will be touching down by helicopter today in Central London. You can take part by working out where he will be from the clues and getting there fast!
Football Players ARE Brands
The recent Tiger Woods crisis showed the world how brands and athletes are tightly linked. While Accenture, Gatorade, AT&T dropped the golfer, other brands such as Gillette and Procter and Gamble, have significantly dimmed down their use of Tiger in advertising campaigns.
adidas beat Nike to win the World Cup
Herbert Hainer, CEO Adidas, speaks openly and honestly about his efforts to knock Nike off the Top Spot in 2010 by leveraging the firm’s $200 million World Cup sponsorship push to its full advantage.
Connecting Brands and Clubs
Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with some interesting results.
