Tag "adidas"

#7: Tango Squads, a deep-dive into US esports and how AI is being used in sport

The latest edition of the Daily Digital Digest, taking you into the weekend.

adidas Football, Paul Pogba and influencer marketing – but not as we know it!

Adidas Football, THAT Paul Pogba transfer, and their new approach to influencer marketing

Copa 90 and Bleacher Report show sport and culture mix best on social media

Sport and culture have always gone together, but social media is amplifying it in a whole new way.

Alvaro Arbeloa teams up with Mambo FC to put YouTube team through its paces

The rise of YouTube football teams has seen Spain become the latest country to adopt the craze as it spreads through Europe.

Lionel Messi’s Adidas ad has a familiar link to last summer’s football madness

Lionel Messi stars in an Adidas ad which evokes memories of football’s transfer announcement craze of last summer.

What can sport learn from brands like Adidas and Netflix?

In 2018 plenty of new companies will be set up and many will thrive. Some might even go on to become recognisable names all around the world.

Opinion 0 Comments

EA Sports and Adidas give four top clubs chance to reach fans on FIFA 18

EA Sports and Adidas strike a deal to give fans on FIFA 18 the chance to play in exclusive kits for four of Europe’s top teams.

Digital Sport Morning Briefing: Thursday 7th December

Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and

Social Media 0 Comments

Data football clubs could see their Instagram accounts take over Twitter very soon

This week, Italian digital consulting agency IQUII announced the findings of their first focus report, highlighting the follower bases of football teams in Europe’s top five football leagues and integrating

Opinion 0 Comments

Former Liverpool and Real Madrid star to bring social media influencers closer to the elite

For many football fans, it’s been a strange start to the new football season without Spanish midfield legend Xabi Alonso taking to the pitch for one team or another. For