Tag "ADI"

Bundesliga Approve Virtual Advertising LED Technology

The Bundesliga have approved ad technology after it was trialled at Borussia Dortmund recently.

Borussia Dortmund to trial virtual advertising on pitchside LED ad board

New technology trialled in the Bundesliga could see the advent of a new way of placing advertising around the pitch during televised football games.

Man United and others to take perimeter boards to the next level through AR

After launching in Spain, and at the end of last season in Germany, a number of Premier League and EFL clubs have invested in new perimeter technology this season, which