This season, Swansea City launched their Official Swans App to help fans access club news and other content on their phones. Now, the Premier League side have launched a ticketing service which sits within that app, becoming, they believe, the first football club in Britain to provide their fans with such a functionality.

Recently, the FA announced that they would also introduce mobile ticketing later this year, which will be introduced when England play Italy at the end of March.

The Swans in-app service has been developed with the help of the club’s partners, Sports Alliance, Other Media and Ticketmaster, and aside from the fact that fans will now be able to purchase tickets at their convenience within the app, they will also face a reduced booking fee for doing so.

Normally, online booking fees for print-at-home tickets or those posted out were priced at £1.60, with an additional £1.25 transaction charge. On the app, the booking fee will be lowered to £1.25, and the transaction charge will be removed altogether.

From today (Friday 19th January) Swansea fans will be able to avail of the service ahead of their game at home to Liverpool on Monday night. Using the app, fans will be able to purchase tickets and use the barcode provided to gain entry into the ground via the turnstiles as normal.

“We’ve been informed that we are the first football club in the UK to introduce In-App ticketing which, if true, is an added bonus for the club and our fans,” explained Swansea City’s digital media manager Rebecca Symmons. “It has taken a lot of hard work and cooperation from a number of partners – namely Other Media, Ticketmaster and Sports Alliance – to go live with this project.”

“It has also allowed us to reduce our ticket booking fees for supporters, which is an emotive topic at the moment.

“Historically, our supporters prefer to visit the ticket office in person or via phone to purchase tickets. But this additional In-App service will hopefully help convert more people to a digital solution.”