Sunderland AFC and Stream UK are in the vanguard of free football video following the launch of the club’s new online multimedia service, SAFSee.

The Stream UK platform powers the new SAFSee offering, which opens up a whole host of content to Sunderland fans completely free of charge.

Supporters anywhere in the world can listen to online audio commentary of every game as well as watching extended match highlights, interviews, features, Academy coverage and much more – all without paying a penny.

Fans need only their email address and limited personal details to sign up for SAFSee, which replaces SAFC TV – a subscription-based service

The new offering represents a major development in the consumption of online football video, with the Black Cats becoming one of only a handful of top-flight teams to offer such content at no charge via their official website.

Stream UK worked alongside the club’s digital media team and specialists from Aqueduct, Sunderland AFC’s lead digital agency, to integrate the required elements into the site and content management system.

The product launched ahead of the 2013-14 campaign and is proving successful, with thousands of fans across the globe already having signed up.

Sunderland AFC’s commercial director, Gary Hutchinson, commented: “Stream UK have been excellent during the integration process and have delivered a robust and flexible platform.

“We were keen to make video and audio free to air to all fans, regardless of where they are in the world, and consider this a key part of our overarching strategy going forward.”

Stream UK founder, Duncan Burbidge, added: “We’re really excited to work with Sunderland. It’s opportunities like these that drive our platform forward.”

Sign up for SAFSee today by visiting www.safc.com/safsee.