Standard Life follows Andy Murray in ‘Master Your Dreams’ campaign

The penultimate film in the compelling ‘Master Your Dreams’ series created by Standard Life attempts to capture the weight of expectation which sits upon the shoulders of one of Britain’s most successful sports personalities. Three years after Andy Murray became Great Britain’s first Wimbledon Champion since 1936, the film attempts to portray and understand the pressure of living with expectation, piled upon him by the media, the fans and he himself in the pursuit of winning.

In 2013 Murray overcame this but faces the same again as he pursues his third grand slam title with Britain’s hopes and dreams weighing on his shoulders next week.

This year, Standard Life’s partnership with Tennis World Number 2 Andy Murray tells the story of advancing ambition and commitment to excellence as part of the ‘Master Your Dreams’ campaign. With their exclusive access, Standard Life has created a series of short films focusing on Andy’s ambition, dedication and passion to succeed.

Watch the video below.

About author

Germain Massoué
Germain Massoué 27 posts

Germain is a French social media intern at Snack Media and writer for Digital Sport. Follow him on Twitter: @Germain_Nayver

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