SportsPro has expanded the OTT Summit series with the launch of the OTT Summit USA, hosted by Turner Sports, and the wait is finally over, with the event all set to take place tomorrow.

The event is bringing together the brightest minds in the industry for two days of discussions and debate, unpicking the major changes the sports industry is facing from innovative tech and changing consumer behaviour, to outlining new strategies and leveraging data.

OTT is a at the forefront of the sports industry right now, with everyone curious as to whether we’ll see this method of live-streaming and sport presentation be adopted by the biggest sporting bodies and entities in the world. The Premier League are a great example of an entity who have been talked about and touted for a potential OTT platform to stream their games live and direct to consumers.

The theory is that the Premier League could make vast more sums of cash by doing this, but this is all a bit too simplistic. Still, something could be explored there, as this opportunity is presenting itself to many in the industry, and serious considerations are having to be made as to the future of broadcast.

Delivering a balanced view of the debate are SportsPro, who have lined up a plethora of great speakers over two days, to help you really understand the dilemma posed by OTT strategies.

Across day one you can hear Tik Tok, NFL, Twitter & Deltatre discuss everything from college rights to fan experiences. Day two will see DAZN discuss the infamous battle of YouTube stars Logan Paul & KSI, which may have been the start of a new trend in the world of sports coverage, before UFC, Fox & ESPN discuss piracy, managing workflows, and more.

It’s set to be a great few days in Atlanta! For more details about the itinerary for the day, click here.