Today, (15^th February), the 2018 Sports Technology Awards shortlist was revealed, featuring all facets of the sports sector. The organizations shortlisted represent 44 sports and 20 countries, including industry giants such as Puma, Juventus, ATP, Audi, Gatorade, BBC Sport and Sacramento Kings, as well as new sector disrupters such as Spalk, Sports Whispers and DNA Fit.

Rebecca Hopkins, STA Group CEO, owners of the Sports Technology Awards, said ‘This is now the fifth cycle of the Awards and the breadth of representation across sports, countries and brands reflects the value the global industry places on them. The range of technology submitted varied widely and offered outstanding levels of innovation – we didn’t envy the judges their task. Clichéd as it is to say that being shortlisted is a result in itself, but in this case – given the competition – it is true. Whichever brands win, it will be an amazing achievement, so we look forward to revealing the winners in May.’

John Rhodes, Director of HOK Sport and Entertainment, added ‘This was my second year judging, I was impressed last time, this year I have been amazed. The work on show – almost universally – was incredible but, more than that, you can really see how the entries will change sport – if they aren’t doing so already. The shortlist represents a group of highly visionary companies.’

The full shortlist is available here

In keeping with the tech-forward nature of the Awards, all shortlistees were given a sneak, Augmented Reality preview, 24 hours before the official reveal. This came courtesy of AR app, skignz, who placed a digital announcement in the sky outside successful brands’ offices.

@GaitUp is shortlisted @SportTechAwards for Pomocup with @Pomoca_skins! See you in London this May! #STA2018 @skignz pic.twitter.com/lu4tkyl7P3

— Gait Up (@GaitUp) February 14, 2018

The 2018 ceremony will be hosted at The Roundhouse in London on May 3^rd, an experience set to be enjoyed by leading industry figures, innovators and international athletes from around the world. Tickets are available online