It was announced today that The Sports Technology Awards – dubbed ‘the Oscars of sports tech’ – has entered into a relationship with leading Chinese sports agency, CoSports, to expand the brand across Asia, starting in China.

The Awards, already a global competition which recognizes tech-led innovation in sports, will work with CoSports to create multifaceted events, that will both inform the market and introduce brands from the west to leading Chinese sports organizations. The first ceremony will take place in China in 2018.

Rebecca Hopkins, CEO of The Sports Technology Awards Group, said ‘Our collaboration with CoSports comes at a very exciting time for sports and technology in China. These industries are priorities within the government’s Five Year Plan and the passion for both sectors – amongst consumers and Chinese businesses – is evident throughout the region.’

‘It bears saying that the Sports Technology Awards Asia Pacific (STAAP) does not duplicate our London ceremony as that remains a globally unique entity. Instead, with CoSports, we will create a wider proposition which adheres to our values of informing, recognizing and celebrating tech-led innovations in sport. CoSports’ track record in China makes this an industry-changing partnership, a prospect which excites us both.’

Yibo Feng, CEO of CoSports, added ‘The Sports Technology Awards enjoys an excellent reputation worldwide, so it made sense to engage with its management team when we decided to expand further in this sector. We have a wealth of initiatives planned throughout the whole country, creating a very compelling proposition for companies in the west targeting the Chinese market, as well as Chinese and Asian brands, and business leaders seeking to elevate their profiles.’

More information about the STAs can be found at www.sportstechnologyawards.com