The Scottish Professional Football League (SPFL) is the second oldest league in the world, delivering 768 matches per season with over 85million live TV viewers across more than 150 countries. Sport Collective GV6 has been appointed to deliver creative services and support the development and implementation of its commercial strategy around the prestigious title partnership opportunity. This season sees a big news story unfolding as Rangers look to challenge Celtic’s recent dominance in the Premiership and secure their first title in ten years.

The SPFL are seeking an innovative new partnership to drive a deeper engagement and connectivity with supporters and communities, through a content, digital and purpose-led partnership.

Neil Doncaster, Chief Executive Officer of the SPFL, said: “Scottish football clubs have a unique place in the hearts and minds of fans around the world and this season, despite the challenges being faced by all sports, we are delivering record TV viewing figures to back that up. The League title partnership is an extremely exciting proposition and therefore we were keen to work with Sport Collective GV6 who share our beliefs and vision”.

Steve Maddren, Director of Sport Collective GV6 said: “Through our delivery of the Papa John’s partnership into the SPFL, we have developed a strong understanding of the immense opportunity available for the right brand to connect and engage with the football and community audience through a multi-channel SPFL rights platform. We are looking forward to working with the team at the SPFL to create an innovative and progressive partnership to engage with fans in Scotland and the global stage, and feel incredibly proud to have been appointed by the SPFL”.

Sport Collective GV6

Sport Collective GV6 is a unique joint venture between sports agencies Sport Collective and GV6. Sport Collective was founded by The FA’s two former commercial heads, Peter Daire and SeanMcAuliffe, with GV6 founded by Steve Maddren, the EFL’s former Head of Commercial Development. Sport Collective GV6 deliver specialist sports rights and marketing expertise to rights holders and brands to maximise commercial strategy and value. The unique collaboration has vast experience of managing and executing global to local commercial programmes and business planning. Their training workshops support the sport business leaders of tomorrow.

Contact : Steve Maddren, steve.maddren@gv6.co.uk (+44) 07796 890049