Sport Collective And GV6 Announce Collaboration

Sport Collective, the sports marketing agency founded by The FA’s two senior commercial executives has joined forces with GV6 Sports, an agency founded by The EFL’s former head of commercial development, to deliver 360 degree business growth for sports rights holders and brands.

The business will focus on delivering growth strategies for brands and rights owners, offering digital platform growth, content creation, partnership sales and staff training services. The proposition is a direct result of the new world sport finds itself in and is now delivering best-in-class services in the most relevant, creative and efficient manner. Commercially focussed digital acceleration and a data-led approach underpins the services on offer to clients.

Peter Daire and Sean McAuliffe, founding partners at Sport Collective said “Our experience in sport business is second to none and in the new world we strongly believe our collective proposition can genuinely affect revenue and marketing value at scale. We are working with an array of new clients, both large and small, and we look forward to demonstrating this with rights holders and brands to support their growth ambitions”.

Steve Maddren, founding partner at GV6 said ”Our USP is that our clients have up to three senior sport business leaders, who have delivered at the very highest level, working on their business, together with a team of specialist support services.. We are confident we can make a big impact and change the way rights holders and brands work with agencies in sport”.

Founded by The FA’s two former commercial heads, Sport Collective is a specialist sports rights and marketing agency working with major sports rights holders and brands to maximise business growth. Sport Collective has vast experience of managing and executing global commercial programmes and business planning. Sport Collective’s training workshops support the sport business leaders of tomorrow. For more detail visit

Contact: Peter Daire, +44 (0) 7713 18951

Founded by the EFL’s former head of commercial development, GV6 focuses on building dynamic, content and digitally led partnerships for brands and rights owners across the sports spectrum. GV6 holds extensive experience across the sports sponsorship, digital and media landscapes. For more detail visit

Contact: Steve Maddren, +44 (0) 7796 890049

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