Somerset Cricket introduce live replay technology on social media

A new partnership between Somerset County Cricket Club and technology providers My Action Replay has allowed the club to share instant video highlights across social media during Pakistan’s warm-up game at Taunton.

The Action Replay system allows the media team at the ground to capture in-match highlights during County matches and share them instantly with their followers around the world.

With Pakistan taking on Somerset as part of their warm-up for the upcoming series against England, the replays have been enjoyed globally, trending in Pakistan and receiving over 1 million views across social media.

“At Somerset we like to embrace new pioneering opportunities to help improve our relationship with supporters locally, nationally and internationally.  We know that fans want to see more of the action live and My Action Replay has provided us with a solution that fits into our match day routine”, said Head of Commercial Operations at Somerset, Jez Curwin.  “The response from the fans has been brilliant and they love all the extra features we can now add such as the re:trace graphic following the ball.  We’re delighted with how our partnership with My Action Replay has taken off this season and are looking forward to growing it year on year’.

Cricket highlights can often be hard to access, with the global monopoly of rights holders in the sport making it difficult to view content. But social media is offering an alternative to traditional broadcasting, and the likes of My Action Replay are capitalising on the opportunity.

As part of their growth ambitions the company is working with venues globally, creating a new experience for sportspeople at all levels.  As well as professional clubs sending replays to their fans, community clubs and commercial sports centres can use the same technology to capture their own highlights at the press of a button.  Once captured the highlights can be viewed on local TV screens, shared on own social media accounts with customers and players, and viewed online or via the app – all creating a more immersive experience for a huge range of sports lovers.

 

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Toby Marriott
Toby Marriott 91 posts

Toby is an Account Executive at Snack Media and Editor of Digital Sport. Follow him on Twitter @TobyMarriott

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