Snapchat secures multiyear agreement with Australian Football League

Snapchat continues to merge into the sports landscape, as the app’s parent company Snap Inc. has signed a multi-year deal with the Australian Football League before the league’s season kicks off on Thursday.

The deal means matches will be featured on the “Our Stories” section of Snapchat, bringing fans closer to the players via a collection of snapchats. On top of that, all home stadiums will have their own geofilter, and Snap and AFL will split the revenue.

“Snapchat allows us to bring fans closer to the game in new ways to amplify and enhance the biggest events on the AFL calendar,” said AFL media and broadcasting general manager Peter Campbell in an interview with the Australian Financial Review. “We’ve worked with Snapchat already this year with NAB AFL Women’s and pre-season training Live Stories, and have some great fan engagement plays in the pipeline for the 2017 season.”

The deal between Snap and the AFL is just the latest case of Snapchat being involved in sports. In January, Snapchat launched 13 region-specific lenses featuring popular European football clubs that include Liverpool and Bayern Munich.

Earlier this month, Snapchat and the Los Angeles Marathon announced a partnership for this year’s race, including 40 Geofilters featuring landmarks of the marathon.

While social media rivals Facebook and Twitter continue to secure rights to sports leagues and clubs, Snapchat’s popularity with millennials may give it a slight edge over its competitors.

About author

Nick Frazier
Nick Frazier 17 posts

Nick is an intern for Snack Media and a contributor to Digital Sport. You can follow him on Twitter @nikfraz14.

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