Slash Football and Sky Q are set to release more digital content

Slash Football and Sky Q have agreed on an extended distribution deal that will put more than 300 football videos onto the online platform.

Slash Football, which is owned by Brave Bison, is a multi-channel entertainment platform that focuses on grassroots football and targets mainly Generation Z, and Sky Q is a TV service that blends live TV with on-demand content.

The videos licensed from Slash Football will be available in Sky Q’s online video selection. There will also be 30 new exclusive grassroots football videos for those who are subscribers to Sky Q.

Slash Football and Sky Q are both trying to appeal to a younger group of consumers who tend to prefer on-demand video to live TV. In sport, digital distribution is becoming more prevalent.

Claire Hungate, Chief Executive at Brave Bison, said, “Sky Q is a ground-breaking entertainment platform, perfectly suited to the Slash Football viewer who was likely born with a smartphone in their hand, streaming content across multiple screens, whenever they choose.”

“This agreement demonstrates the strength of Brave Bison’s service offering to brands and emphasises how the company is disrupting the existing sports ecosystem through its engaging influencer and social video content.”

Hungate’s comments are certainly true: the legacy linear or print methods of distributing sports media are clearly playing second fiddle these days and with a younger audience demanding streaming capabilities that will only become more pronounced.

As clubs and platforms like Slash Sports continue to target these fans, the amount of digital content is likely to keep growing. But, is the attraction to that new type of distribution set to take over the industry, or is there a way for digital distribution and linear TV broadcast to coexist? Will there be consolidation among the big players like Sky or will others like Amazon, DAZN or Eleven Sports pick up more wins? And what about publishers: they too have name recognition and also the ability to create live and on-demand video content to a large audience. Will they, too, be part of the future landscape?

We’ll be asking those questions and more at this month’s #DSLondon – so make sure you don’t miss it!

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Parker Sikes
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Parker Sikes is an American student studying advertising in London. Follow her on Twitter at @sikespar.

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