Sacramento Kings’ new arena to experiment with Virtual Reality

Scheduled to open up in October 2016 ahead of the Sacramento Kings NBA season, the Golden 1 Center in all its $507 million glory has been at the forefront of a series of technological advances.

The California basketball club partnered with screen provider Panasonic, with both entities hoping the new arena will be the most technologically advanced indoor sports venue in the world.

They equipped the scoreboard with ultra 4k HD video screens, which will serve as the highest resolution of any team in the league. It’s four times that of 1080 HD quality.

Oh yeah, they also plan to experiment with virtual reality.

That vision they shared with Panasonic is coming along lavishly. President of Panasonic Enterprise Solutions Company Jim Dolan said the new arena was a blank canvas to kit out with the most advanced technology.

They’ve certainly fulfilled that quest. With the before mentioned two 84-foot 4k HD screens and high capacity WiFi to allow fans to share their experience, the Kings are pushing the forefront of their new arena.

A team that not too long ago was immersed in rumors of relocation, any talk of that has been silenced with the experience they are set to unveil at their home arena in October.

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The Kings are planning to use the WiFi to allow instant access to virtual reality replays for its fans in the arena. The idea is to shrink the gap in experience from someone that is courtside, as opposed to a fan that is in the upper level of the arena, allowing for a more wholesome viewing experience.

The Kings are also flirting with the concept of movie-theatre like environments within the arena, that vice chairman and co-owner Paul Jacobs thinks will prove very popular. “They’d still be there to feel the roar of the crowd and be part of it but be watching in a slightly different way,” lamented Jacobs.

The virtual reality replays could also be used on TV broadcasts in some capacity.

“There’s only a finite number of courtside seats,” he says. “If you can export 80 percent of that experience to people sitting in their homes that could be a real market that doesn’t exist today,” said Galen Clavio, director of the National Sports Journalism Center at Indiana University.

Immersing virtual reality in a prominent way to match days would be a first for any sports team or stadium, and other brands will certainly watch on to see whether this activation does indeed add significant value to a fan’s match experience

With the Golden 1 Center and all its technological innovations, it’s expected that attendance will climb and the Kings will be rewarded with numerous sellouts as a result of their increased fan experience. What remains to be seen is whether the Kings will be able to produce their first winning season since 2005-06, when they went 44-38.

Regardless of how many wins they compile next season, the Kings fans will be spoiled with a litany of technology that has yet to be incorporated elsewhere in the NBA, or in the hub of any other sports team for that matter.

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