Pure ETCR Charges Up Launch Season With New Eurosport Partnership

Cumulative audience of more than 250 million set to enjoy live PURE ETCRaction

Live coverage secured in 75 territories reached by Eurosport 1 and Eurosport2

Regular high-quality coverage guaranteed for innovative new all-electric series

PURE ETCR is set to be shown in more than 75 territories globally this year through a new partnership with Eurosport, Discovery’s leading multi-sport brand, that offers fans more ways to watch and engage with the sport.

Using the most powerful touring cars ever built – with a 500kW peak power the equivalent of 670bhp – competing against each other in a series of action-packed, knock-out battles,PURE ETCR is set to usher in a new era of electric racing when it begins in May this year.

Under this wide-ranging agreement with Eurosport, the world’s first all-electric, multi-brand touring car championship is set to reach a substantial audience of engaged and passionate sports fans who are keen to see the most exciting new series on the calendar and how motorsport can enhance the way electric vehicles are viewed on a global scale.

Eurosport, part of Discovery, Inc., will use its sports production expertise, channels and platforms to the maximum to help increase the profile and popularity of electric racing and PURE ETCR. A natural home for motorsport fans across Europe, Eurosport has presented a broad portfolio of motorsport in recent years including the FIA Formula E World Championship since its inaugural season in 2014, as well as championing other forms of electrified motorsport during the past 10 years.

Reaching more than 250 million through its digital platforms and linear channels across 75 markets in Europe, Asia, Africa and the Middle East, Eurosport is one of the world leaders in sports programming. Its unrivalled scale means it will support the growing international appetite for electromobility by showcasing the exciting stories from PURE ETCR for fans to enjoy everywhere.

Launching in more than 25 markets in 2021, Discovery’s new global streaming service discovery+ will also introduce Eurosport’s world-class sports content alongside the largest content offering of real-life entertainment ever seen. Eurosport will be available via discovery+ in 2021, the streaming destination of choice for PURE ETCR fans, across the Nordics, Italy, Spain, Germany, the UK, Ireland, the Netherlands, Portugal, Romania, Czech Republic, Greece, Turkey, Hungary and Iceland.

François Ribeiro, Head of Eurosport Events, the PURE ETCR promoter, said: “Eurosport’s commitment to increasing the visibility of electric racing has been clear since it first broadcast Formula E in 2014, and with this exciting announcement for PURE ETCR, motorsport fans across the world can be assured of a top-quality level of coverage that will help them grow closer to the series and see the most exciting and engaging stories develop across the season. The comprehensive package of traditional broadcasting and digital streaming, increasingly via discovery+, will help us to deliver enormous international value to our fans, competitors and stakeholders.”

Eurosport has a rich history of bringing the best motorsport content to passionate fans, however they choose to watch including Formula E, 24 Hours of Le Mans and WTCR in partnership with Eurosport Events, Eurosport’s event management and promotion business.


Jamie O’Leary

E: media@pure-etcr.com   

M: +44 7725 087 316


Dan Stead

E: Daniel_Stead@Discovery.com  

M: +44 7557 972 084

About Eurosport

Eurosport is the number one sport destination in Europe, unlocking the power of sport throughlocalised content from the world’s greatest sporting events. As the Home of the Olympic Games in Europe, Discovery is bringing Eurosport to discovery+, the real-life direct-to-consumer streaming service, starting in a range of international markets during 2021. Firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels – Eurosport 1, Eurosport 2 – reach 246 million cumulative subscribers across 75 countries in Europe, Asia, Africa and the Middle East. Eurosport.com is Europe’s No 1 online sports news website with an average of 30 million unique users per month. Eurosport Events specializes in the management and promotion of international sporting events. More information is available by visiting corporate.eurosport.com.

About Discovery:

Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as discovery+, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.

About discovery+:

discovery+ is the definitive non-fiction, real-life subscription streaming service. discovery+ will launch with a landmark partnership with Verizon that gives their customers with select plans up to 12 months of discovery+ on Verizon. At launch in the United States, discovery+ will have the largest-ever content offering of any new streaming service, featuring a wide range of exclusive, original series across popular, passion verticals in which Discovery brands have a strong leadership position, including lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; as well as science, tech and the environment and a slate of high-quality documentaries. For more, visit discoveryplus.com.


Debuting in 2021, PURE ETCR is the world’s first all-electric, multi-brand touring car championship. Promoted by Eurosport Events Ltd and supported by founding partners Goodyear and TAG Heuer, PURE ETCR is the only series where the world’s biggest car manufacturers can showcase their road-going electric vehicles while competing for international titles. Developed to WSC’s ETCR technical concept, PURE ETCR’s cars are the most powerful and fastest-accelerating touring cars ever made, with a peak power of 500kW equal to 670bhp. Drivers compete in an action-packed series of on-track knockout battles with the overall winner crowned as each event’s King or Queen and losers eliminated from competition at each stage. The 2021 season comprises six events in Europe and Asia, held over a combination of punishing street circuits and classic permanent courses, all rewarding the driver who proves fastest in a pure test of speed and racecraft.

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