The Barclays Premier League today announced the launch of the Carlsberg Live Match Centre, a pioneering, multi-platform website that brings together all the stats and facts from Barclays Premier League match days.  deltatre was brought in by the Premier League because of its expertise capturing live sporting events for fans and has developed this unique live match day product for the world’s most watched and supported football league.

The fully responsive match day portal, available at live.premierleague.com, creates for the first time a digital destination for the Premier League’s global fan base. The site aggregates live informational and editorial content from across the League as well as personalised elements unique to individual users.  Among the components working together in real-time to generate this fan experience include:

• Live scores and statistics plus as it stands/live league tables
• Live blog, text commentary and social media content
• Individual user Fantasy Premier League scores
• Pre and post match manager interviews and other non-match video content
• Information for all 2013/14 matches
• Exclusive live photos

Complemented by Opta’s official Premier League data feed and LiveWire Sport’s editorial services, the Live Match Centre’s responsive and scalable architecture ensures that the highest quality content reaches audiences everywhere, on every device within seconds of a major match event.  Additionally, the application offers a supplementary platform through which the Premier League provides value to corporate partners and maximises brand association with the league.

Martin Axford, Head of Digital Operations at the Premier League, said,

“deltatre’s reputation for delivering complex, integrated digital solutions around live sports was a key factor in our decision to partner with them on this project. We believe the Carlsberg Live Match Centre will raise the bar on what fans expect from multi-platform coverage and change the way audiences follow the Barclays Premier League.”

With a packed fixture list ahead as we head into one of the most exciting title and relegation battles we have seen for a long time.  Will it Man City, Chelsea or Arsenal for the title?  Who will grab that 4th place and head in the Champions League next season?  And which of the bottom 10 teams can drag themselves away from the final dog fight?

Exciting times ahead.