Omnigon, a team of digital strategists, artists and technologists, have launched their newest platform, Corebine, alongside their long-standing partners CONCACAF, the Confederation of North America, Central America and Caribbean Association Football.

Corebine is a fan-engagement tool which combines the Onnigon’s core areas of expertise: the User Experience team, expertise in standardizing deployments, and robust sports knowledge. In a mobile-first world, the ability to engage fans on mobile websites and native applications is more and more crucial, and it’s here where innovation in fan engagement will grow.

In sport, the need for mobile-first and real-time is essential. Everyone wants the ability to follow their team’s scores as they happen, especially if they are unable to watch the game in person or on TV, and so the ability to find a digital platform which allows this data to be processed in real-time on a mobile-first site is crucial. And CONCACAF have used the technology to great effect:

“Over the last few months, we successfully launched two new websites using Corebine – one for the Gold Cup and the other for the launch of our inaugural CONCACAF League,” said Jean Jimenez, CONCACAF’s Director of Digital Products and Emerging Technologies. “Fan engagement was a tremendous priority of ours specifically around the Gold Cup. Leveraging Corebine and some of the unique components, like Man of the Match, a robust live mode, and comprehensive statistics, engagement throughout the tournament in our region was unprecedented.”
Some of the key benefits of the platform include:

• Mobile-first: Corebine was designed as mobile-first from the beginning and supports both mobile websites and native applications. This is critical to reach younger consumers who live on their mobile devices.
• Fan engagement features: Corebine can be deployed in conjunction with ProSuite, Omnigon’s set of fan engagement tools. These three products – BracketPro, PollPro and MVP Vote – help partners deliver unique, compelling experiences that are customisable, quick to launch and satisfy additional sponsorship initiatives.
• Fan data collection: Corebine can be integrated into an existing CRM system enabling rights holders to run sweepstakes / contests and learn more about their fans.
• Speed to market: With Corebine, mobile websites and native applications can be launched in three months, significantly shorter than custom deployment or leveraging other CMS products.
• Built for sports: By addressing common sport’s needs (including standings, live scoring, player and team profiles) out of the box, Corebine avoids repetitive customisation, thereby reducing time, risk and cost and enables the products to get to the market faster.
• Technologists included: Corebine platforms can be designed, built, deployed and managed without the internal resources from our partners. Omnigon supplies the technologists to ensure all required engineering and infrastructure items are accounted for.
• Value beyond launch: The platform is continuously maturing; as new features and enhancements are added globally, they will automatically be rolled out to all existing platforms at no cost.