Nike takes gamification to the next level with NikeFuel Missions
Another post about Nike but they have been making more moves when it comes to what they are doing next with Nike+ and FuelBands. In a release made just before Christmas they have really gone for the jugular when it comes to gamification.
Since the FuelBand was released this time last year, to great fanfare, they have been adding new features to keep consumers hooked. The gamifying of everyday activities is something that has been around us for a couple of years and been done with varying degrees of success. Our pals at We Play have written a series on gamification (in case you are interested and like to find out more).
Back to Nike – the game is powered by the user’s everyday movement and uses NikeFuel to track and monitor progress. Based on the difficulty level that the user chooses, they’re challenged to earn a specific amount of NikeFuel to move to the next level. Each mission and level is played against the clock and utilizes any device that collects NikeFuel, including the Nike+ FuelBand.
During each mission the user meets a Nike athlete — Calvin Johnson, Allyson Felix, Alex Morgan or Neymar Jr. — who provides advice and suggests innovative products to help the player battle the elements and get to the next mission.
After each mission, users can sync the Nike+ device to track their progress. If they haven’t reached their goal, they can replay the mission.
NikeFuel Missions is available to play now at www.nike.com/missions
Here is a typically cool Nike video to go along with the launch…
You might also like
The good, the bad and the crazy take centre stage this week on social media.
Daily Digest: Real Madrid learning to think like a digital media company and DAZN to broadcast World Cup highlights in Germany
Real Madrid going from sports team to media company, Facebook allows live rewind and DAZN to show World Cup highlights in Germany.
With GDPR legislation coming into effect next month, Manchester United are the perfect example of how to use the change in the law to foster the “covenant of trust” between clubs and fans.