Nike takes gamification to the next level with NikeFuel Missions

Another post about Nike but they have been making more moves when it comes to what they are doing next with Nike+ and FuelBands.  In a release made just before Christmas they have really gone for the jugular when it comes to gamification.

Since the FuelBand was released this time last year, to great fanfare, they have been adding new features to keep consumers hooked.  The gamifying of everyday activities is something that has been around us for a couple of years and been done with varying degrees of success.  Our pals at We Play have written a series on gamification (in case you are interested and like to find out more).

Back to Nike – the game is powered by the user’s everyday movement and uses NikeFuel to track and monitor progress. Based on the difficulty level that the user chooses, they’re challenged to earn a specific amount of NikeFuel to move to the next level. Each mission and level is played against the clock and utilizes any device that collects NikeFuel, including the Nike+ FuelBand.

During each mission the user meets a Nike athlete — Calvin Johnson, Allyson Felix, Alex Morgan or Neymar Jr. — who provides advice and suggests innovative products to help the player battle the elements and get to the next mission.

After each mission, users can sync the Nike+ device to track their progress. If they haven’t reached their goal, they can replay the mission.

NikeFuel Missions is available to play now at www.nike.com/missions

Here is a typically cool Nike video to go along with the launch…

[youtube]http://youtu.be/WHU7einzO9E[/youtube]

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

GoDaddy appointed official domain name, website builder and web hosting partner of Team GB ahead of Tokyo 2020 Olympic Games

GoDaddy empowers Team GB Olympic hopeful Cheavon Clarke to launch new website to help UK ‘level up’ Heavyweight boxer Cheavon Clarke unleashes his entrepreneurial talent by launching a new website

KIN Partners Joins Forces With Rodrigo Messi

KIN Partners teams up with leading global football advisor Rodrigo Messi Messi to lead KIN’s football representation business in Southern Europe and Latin America Barcelona and USMNT star, Konrad de

Antiviral Cleaning Company Hycolin Announces Partnership with British Racing Driver Abbie Eaton

Leading antiviral cleaning company, Hycolin, has announced an exciting partnershipwith British racing driver, Abbie Eaton, to support her as she prepares to compete in the 2021 race season.  Antiviral cleaning