Nike takes gamification to the next level with NikeFuel Missions

Another post about Nike but they have been making more moves when it comes to what they are doing next with Nike+ and FuelBands.  In a release made just before Christmas they have really gone for the jugular when it comes to gamification.

Since the FuelBand was released this time last year, to great fanfare, they have been adding new features to keep consumers hooked.  The gamifying of everyday activities is something that has been around us for a couple of years and been done with varying degrees of success.  Our pals at We Play have written a series on gamification (in case you are interested and like to find out more).

Back to Nike – the game is powered by the user’s everyday movement and uses NikeFuel to track and monitor progress. Based on the difficulty level that the user chooses, they’re challenged to earn a specific amount of NikeFuel to move to the next level. Each mission and level is played against the clock and utilizes any device that collects NikeFuel, including the Nike+ FuelBand.

During each mission the user meets a Nike athlete — Calvin Johnson, Allyson Felix, Alex Morgan or Neymar Jr. — who provides advice and suggests innovative products to help the player battle the elements and get to the next mission.

After each mission, users can sync the Nike+ device to track their progress. If they haven’t reached their goal, they can replay the mission.

NikeFuel Missions is available to play now at www.nike.com/missions

Here is a typically cool Nike video to go along with the launch…

[youtube]http://youtu.be/WHU7einzO9E[/youtube]

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

Sports related spending to soar this summer as pre-pandemic life resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track  As pubs and indoor

Formula 1® announce female-only qualification route for F1 Esports Series Pro Championship

Formula 1® has today announced plans for the F1® Esports Series Women’s Wildcard, a female-only qualification route into the Pro Exhibition, where F1® teams will be scouting talent to add

Leeds United in global digital first as players invade WhatsApp!

Leeds United has become the first Club in the world to have players represented as emoji-like characters for their supporters to up their messaging game on WhatsApp and iMessage. Fans