Nike releases new music video celebrating Indian athletes

Nike have released a music video as part of their latest Just Do It campaign. Leading female Indian athletes including footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi Sharma all feature in the ad, which urges India’s next generation to “break conventions and define their own success by bringing sport into their lives.”

The visually breathtaking video — created in collaboration with Wieden+Kennedy India — charts the rise of female sport in India across a diverse range of sports, including basketball, football, running, training and the national obsession of cricket.

Watch ‘Da Da Ding’ here:

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Toby Marriott
Toby Marriott 91 posts

Toby is an Account Executive at Snack Media and Editor of Digital Sport. Follow him on Twitter @TobyMarriott

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