A new global advisory firm that specialises in esports has launched.

Electronic Sports Group (ESG), was founded by Major League Gaming (MLG) co-founder Mike Sepso and former National Basketball Association (NBA) executive Bobby Sharma. Ken Hershman, former HBO Sports president will also be joining the team as a partner.

Electronic Sports Group aims to advise clients in advertising, finance, sports, and media in order to drive the growth of the esports industry.

ESG has connections with Nielsen Holdings, who deal with data analytics and who will provide support. Due to the fact that ESG has a team which includes people who have worked in different parts of sport and media, they hope to attract clients who may not have had the experience with esports before.

Quick thank you to my esports and gaming friends and colleagues for your kind words on the announcement of our new advisory firm https://t.co/wyHCnWRwf4 – Special thanks to my old esports friends for the distinct lack of "esports consultant" ridicule! (@SirScoots especially you)

— Michael Sepso (@msepso) November 27, 2018

Sepso said: “The biggest hurdle for esports to overcome in 2019 is to attract meaningful investment from brands. The challenge is authentically connecting brands with a large, global audience. A key challenge for rights holders and brands is a level of comfort and understanding. ESG hopes to be a key participant in bridging that divide.”

As esports gains more traction in the mainstream, companies like these are likely to become more commonplace as well. But for now, ESG is here to provide the insight on esports.

Sepso added: “Electronic Sports Group’s collective experience, knowledge, and credibility backed by reliable, independent measurement from Nielsen Esports offers the industry a greatly needed resource to help the esports sector mature and begin fulfilling its full economic potential.”

Check out Electronic Sports Group here.