New esports advisory firm will “grow the global esports economy”

A new global advisory firm that specialises in esports has launched.

Electronic Sports Group (ESG), was founded by Major League Gaming (MLG) co-founder Mike Sepso and former National Basketball Association (NBA) executive Bobby Sharma. Ken Hershman, former HBO Sports president will also be joining the team as a partner.

Electronic Sports Group aims to advise clients in advertising, finance, sports, and media in order to drive the growth of the esports industry.

ESG has connections with Nielsen Holdings, who deal with data analytics and who will provide support. Due to the fact that ESG has a team which includes people who have worked in different parts of sport and media, they hope to attract clients who may not have had the experience with esports before.

Sepso said: “The biggest hurdle for esports to overcome in 2019 is to attract meaningful investment from brands. The challenge is authentically connecting brands with a large, global audience. A key challenge for rights holders and brands is a level of comfort and understanding. ESG hopes to be a key participant in bridging that divide.”

As esports gains more traction in the mainstream, companies like these are likely to become more commonplace as well. But for now, ESG is here to provide the insight on esports.

Sepso added: “Electronic Sports Group’s collective experience, knowledge, and credibility backed by reliable, independent measurement from Nielsen Esports offers the industry a greatly needed resource to help the esports sector mature and begin fulfilling its full economic potential.”

Check out Electronic Sports Group here.

About author

Parker Sikes
Parker Sikes 34 posts

Parker Sikes is an American student studying advertising in London. Follow her on Twitter at @sikespar.

You might also like

How to use live intent to score big with football fans – Carl White, Group Chief Executive and co-founder at Nano Interactive

Football is all about challenges. Challenging for the ball, challenging for trophies – or maybe more realistically for my beloved Aston Villa recently – challenging to stay in the Premier

Interview: Verizon Media’s Head of Video Product Management, Darren Lepke, talks new platform capabilities, their impact on fan engagement and the 2020 Super Bowl

Digital Sport’s Rupert Pratt sat down with Darren Lepke to hear how one of the world’s largest media technology companies are evolving their media platform to reinvent live programming and

Poll shows majority of Brits want sanitisation tunnels in sports venues

New YouGov study reveals full body sanitisation tunnels would increase public confidence in returning to busy environments such as sport venues (60%) In addition, the public feel personally confident with