NBA star’s Instagram gaffe makes everyone cringe

So, how about that local sports team?

When you’re a top young basketball star signing for a new club, a social media post expressing excitement is surely the best policy. You’re also going to be asked to post on behalf of sponsors, too.

But there’s a big difference between asking a young sportsperson to express themselves on social media and asking them to express the views of a sponsor on there, it seems. Young stars are likely to be attached to their phones anyway, using Instagram incessantly. But it looks as though some might become much less interested in posting when a sponsor asks them instead. Much to Swiss watchmaker Tissot’s chagrin.

When Markelle Fultz, an NBA draft pick endorsed by the watch company, joined the Philadelphia 76ers, he was, presumably, sent the copy of a suggested Instagram post proclaiming his happiness at joining his new team and promoting his Tissot watch. Watches, in fact, adorning both wrists.

It’s not necessarily a bad idea to send a prewritten message to your sponsoree. As they say, after all, if you want something done right, do it yourself. When it comes to a basktballer joining a new team, they’ll probably feel like they have more important things to do than post on behalf of their sponsors. So, easy: send them what you want for them to copy and paste.

Well, not really, no.

Excited to head to (City) and join the (team name). Sometimes it’s hard to contain that excitement.

The nature of the NBA draft is that you don’t know who’s going to pick you. Not unless you’re quite clearly the best young talent available – then you’re likely to be first pick. But that makes it harder for sponsors: they know they’ll want a post, they just don’t know which team their client is supposed to be pleased to join. They’re just relying on their athlete’s ability to think on their feet.

But upon seeing that, anyone who’s ever asked a sportsperson to post on social media surely started to cringe. It’s that a common mistake, too. When you search the name of Sunderland striker Victor Anichebe on Google, the first suggestion is ‘Victor Anichebe tweet’. Unsurprisingly, after the Sunderland striker’s Twitter gaffe last season, this sort of post has become known as ‘doing an Anichebe’.

Let’s hope it serves as a lesson to everyone – always check your post before hitting the send button.

About author

Chris McMullan
Chris McMullan 710 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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