Manchester City sign their first FIFA eSports player

After West Ham became the first club in the Premier League to sign an eSports player, Manchester City have also followed suit. They have revealed this morning their fourth signing of the summer: Kieran ‘Kez’ Brown. He is a FIFA player and will represent the Blues at eSports tournaments and fan events. Brown made a name for himself by reaching the final of Spencer FC’s Academy series on YouTube, which promotes eSports players in the FIFA franchise.

“This is a natural evolution for Manchester City. We’ve been very involved with our partner, EA SPORTS, and the FIFA franchise for some time.

Diego Gigliani, SVP, Media and Innovation, City Football Marketing, added: “As eSports continues to gain momentum, it makes sense for our Club to be part of the action and get closer to our fans, who love playing EA SPORTS FIFA as Manchester City. We will be a bigger presence at gaming tournaments, we will have more content through our digital channels and we will activate even more with our fans at matches and Club events.

The club believes that the eSports team will give more visibility to the overall organization. According to Forbes, eSports is expected to generate $500 million this year and attract an audience of 150 million people. So, with eSports making millions across Europe, and with more growth expected, it is no surprise that Manchester City is getting a head start in the gaming world.

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Germain Massoué
Germain Massoué 27 posts

Germain is a French social media intern at Snack Media and writer for Digital Sport. Follow him on Twitter: @Germain_Nayver

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