Lyon’s new stadium signs deal with Uber
Lyon’s newly-unveiled football stadium has announced a new partnership with growing transportation network company Uber.
Officially unveiled as ‘Parc Olympique Lyonnais’ two weeks ago, the stadium has been penned as the most connected in the world. And its new partnership with Uber is definitely going to increase the connectivity of fans with the stadium with this frighteningly innovative strategy.
In an industry first, for each event, Uber drivers will have access to a dedicated zone around the stadium to drop fans off and wait for them before pick them up after a match. As well as a dedicated zone, the Uber mobile app will be integrated in the official stadium app to facilitate booking and payment.
Olympique Lyonnais Marketing Director Harry Moyal said that the stadium is proud to offer a new experience for the club’s fans.
Introduced as one of the greatest connected stadium worldwide, the Parc Olympique Lyonnais and the club team up with the transportation network company in order to improve its digital fan experience.
“Uber allows us to extend technology usage. This partnership will improve and make easier fans’ trip to the stadium,” he said.
In what could very well be a game changing partnership for stadiums and transportation companies around the world, Uber’s General Manager in Lyon Alexandre Droulers said that the deal would do wonders for the company.
“We have been in Lyon since 2013. It was a great opportunity for us to team up with one of the greatest attractive place of the region to reinforce our local development,” he said.
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