A keyboard dedicated to Ligue 1 helps fans avoid spelling mistakes

Launched at the resumption of the French league, Conforama, the naming Ligue 1 partner and Official Fans’ Supplier, has launched a new kind of app: a keyboard to help fans to stop mistakes.

When watching a game, fans used to comment on social media. However, sometimes in the precipitation they make mistakes typing players names because of the automatic corrector on their smartphone: Cabanon (Cavani), Fakir (Fekir), Faucon (Falcao) or Lamar (Lemar). Even Conforama made some mistakes on their own Twitter account dedicated to Ligue 1.

To face to this issue, the European home furnishings retail chain has rolled out with an agency a special keyboard for the French league fans which features all players, coaches, referees and stadium names to make sure they never make more mistakes. Specific football terms unknown by French autocorrect like “hat trick” have also been included.

Available on Android and iOS, Conforama provides a fun and useful service to Ligue 1 fans which is totally adapted to football fans’ habits on social media.

This is not the first activation for fans by the partner. Since the beginning of the season, Conforama offers to fans the opportunity to see games on a sofa on the edge of the pitch after winning a contest on social media or in company’s stores.

With this activation, Conforama puts French league fans in the heart of their sponsoring strategy offering a unique experience and improving their practices on social media to get their engagement.

About author

Adrien Danjou
Adrien Danjou 140 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

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